While this seems the most obvious of all points, content decisions are full of nuances. Audience is listed first because one can not consider content without understanding the audience(s) being addressed.
It is probably most useful to determine content one audience at a time; start with students, say, then faculty, and whatever sub-groups (grad students, visiting students, adjunct faculty, etc.
- What kinds of questions have students been asking?
- Should the issues be addressed categorically?
- How to they break out into different classes?
- Do you need to poll students about their needs and concerns?
- What issues are addressed at institutions similar to ones own?
Use the blog comment area to discuss how you determine content needs now? Are members of the client groups being served involved in the process? How can you improve determination of substance on your campus?