Music Management Seminar :: Al Branch

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Al Branch discusses his company, “Hip Hop Since 1978,” his introduction to the music industry, his work for Jay-Z, keys for a successful career, 360 deals, how Hip Hop Since 1978 started, Lil Wayne’s and Drake’s careers, commercial branding, mixtapes, the pressure that first-week SoundScan performance places on artists, the value of music videos in 2010, rap’s placement within the larger music industry, and its divergent regionalized forms.

Complete Program Title: Music Management Seminar with Steve Leeds and Al Branch: General Manager – Hip-Hop Since 1978

Series: Music Management Seminar

Date Created: April 6, 2010

Al Branch – Interviewee
Steve Leeds – Interviewer

Sponsor: Music Department

Duration: 01:40:11 [hh:mm:ss]

Language: English

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