Music Management Seminar :: Craig Marks & Rob Tannenbaum

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Craig Marks and Rob Tannenbaum, co-authors of the book I Want My MTV: the Uncensored Story of the Music Video Revolution, discuss the role MTV played in augmenting the cultural impact of music videos from 1981-1992. Specific topics include how videos were selected for air, MTV’s evolution away from airing videos and artists’ reaction to it, how ideas for videos were concocted, what role videos play in today’s music climate and can play into the future, and lessons to be learned from MTV’s business success during that era.

Complete Program Title:
Music Management Seminar Hosted by Steve Leeds with Special Guests Craig Marks & Rob Tannenbaum, Co-Authors of I Want My MTV: the Uncensored Story of the Music Video Revolution

Series: Music Management Seminar

Date Created: March 27, 2012

Craig Marks – Interviewee
Rob Tannenbaum – Interviewee
Steve Leeds – Interviewer

Department of Instruction and Research Technology. Broadcast, Production and Support Division

Duration: 01:09:02 [hh:mm:ss]

Language: English

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