Music Management Seminar :: Zack O’Malley Greenburg

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In conjunction with the recent release of his book Empire State of Mind: How Jay-Z Went from Street Corner to Corner Office, Forbes magazine reporter Zack O’Malley Greenburg discusses Jay-Z’s business endeavors and tactics on the road toward becoming of one of contemporary music’s biggest stars. Specific topics include how Greenburg researched the book, Jay-Z’s secrecy with the media, his dealing with hangers-on and rival rappers, whether hip hop generally steers away from feminine associations, whether Jay-Z’s business investments represent the extent of his reach or are instead an attempt to build up ostensibly 2nd-rate brands, his impact on Beyonce’s career, and obstacles he faced once he secured a record deal.

Complete Program Title:
Music Management Seminar Hosted by Steve Leeds with Special Guest Zack O’Malley Greenburg, Author of Empire State of Mind: How Jay-Z Went from Street Corner to Corner Office

Series: Music Management Seminar

Date Created: April 3, 2012

Credits:
Zack O’Malley Greenburg – Interviewee
Steve Leeds – Interviewer

Producers:
Department of Instruction and Research Technology. Broadcast, Production and Support Division

Duration: 01:19:23 [hh:mm:ss]

Language: English

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